Spolek Bohnice Troja
Visual identity
Final project in computer graphics class
Services:
Visual identity
Visual identity
Client:
Spolek Bohnice Troja
Spolek Bohnice Troja
Year:
2026
2026
Concept
For my final project in computer graphics class, I created a complete brand identity for Spolek Bohnice Troja, a real civic association that advocates for residents and communicates with local authorities. Since the organization actually exists, I had to respect their values and community context while building something modern and approachable. Working across Figma, Illustrator, InDesign, and Photoshop over two months, I developed a visual system that balances professionalism with accessibility – they needed to look credible when dealing with officials but still welcoming to everyday citizens.
Scope
I designed everything from scratch: a custom logo and logotype, full color palette, typography system, and various mockup applications showing how the brand would work in real scenarios. The entire identity was compiled into a comprehensive brand manual designed and typeset in InDesign, which I also printed physically as the final deliverable. The manual included usage guidelines, spacing rules, color specifications, and practical examples to ensure consistency if the association ever wanted to implement the identity. This project taught me how to think systematically about branding – not just making things look good, but creating a flexible system that works across different contexts and can be maintained over time.
Concept
For my final project in computer graphics class, I created a complete brand identity for Spolek Bohnice Troja, a real civic association that advocates for residents and communicates with local authorities. Since the organization actually exists, I had to respect their values and community context while building something modern and approachable. Working across Figma, Illustrator, InDesign, and Photoshop over two months, I developed a visual system that balances professionalism with accessibility – they needed to look credible when dealing with officials but still welcoming to everyday citizens.
Scope
I designed everything from scratch: a custom logo and logotype, full color palette, typography system, and various mockup applications showing how the brand would work in real scenarios. The entire identity was compiled into a comprehensive brand manual designed and typeset in InDesign, which I also printed physically as the final deliverable. The manual included usage guidelines, spacing rules, color specifications, and practical examples to ensure consistency if the association ever wanted to implement the identity. This project taught me how to think systematically about branding – not just making things look good, but creating a flexible system that works across different contexts and can be maintained over time.
