Elixeum
Branding & Visual identity
Brand system for a local company focusing on CRM
Services:
Branding & Visual identity
Branding & Visual identity
Client:
Elixeum
Elixeum
Year:
2024
2024
Concept
The concept focused on transforming an existing logo into a structured and scalable brand system. The goal was to create visual clarity and consistency that would support long-term growth across digital platforms. As one of my first commercial projects, it provided valuable insights into balancing creative vision with practical business requirements.
Scope
The project involved building a structured color system and selecting typography with a clear hierarchy to strengthen brand clarity. I defined practical brand usage guidelines and created scalable social media templates to maintain consistency across digital platforms.
Concept
The concept focused on transforming an existing logo into a structured and scalable brand system. The goal was to create visual clarity and consistency that would support long-term growth across digital platforms. As one of my first commercial projects, it provided valuable insights into balancing creative vision with practical business requirements.
Scope
The project involved building a structured color system and selecting typography with a clear hierarchy to strengthen brand clarity. I defined practical brand usage guidelines and created scalable social media templates to maintain consistency across digital platforms.
